Master in Digital Marketing
In Class / Online
DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Social Media Marketing Module in each & every segment of digital marketing training program - Social Media Marketing is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Social Media Marketing help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Social Media Marketing module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.
Social Media Marketing (SMM) Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.
Ice Breaker for Digital Marketing Overview
Digital Marketing Strategy
Web Designing with no codes
Practical Approach
Search Engine Optimization (SEO)
Google Webmaster Tool
Search Engine Algorithms
Local Business Listning
Competitors Analysis
Video Marketing Fundamentals
Optimization Converstion Rate
Online Reputation Management (ORM)
Creating Marketing Strategy
Live Practical Session
Case Study Discussion
Digital Marketing Interview Preperation
Affiliate Marketing
Freelancer Pushups
Search Engine & Social Marketing Parameters
Remarketing Concept
Other Modules
Social marketing refers can be termed as marketing on internet where you advertise your product and services in order to increase your sale, promote your brand. Social Media is such a Boon for the shops that anyone who has access to internet can be converted into your potential customer. Your content while advertising plays a big role; the strength of your social media is determined by the content you publish.
As we consider that 90% of users browsing the internet doesn’t scroll down the first page of the search engine. Out of which 75% of the audience clicks on the first three options shown. So it is quite obvious that the position or target to achieve on the first page of the search engine is the main aim of the website or organization.
The main objective of SMM is to understand and reach the organic customers, improve communication and invite a large amount of customers to your website and spread brand awareness. Social Media is about Sociology and psychology more than technology. When you learn about what your customers demand you understand their psychology which helps you gain their attention and build a feeling of trust towards your website.
SMM is done by creating powerful content. Content is considered as the atomic particle of all Digital Marketing. Your content should be strong, loud and clear that the users should share with their friends.
The aim of Social Media Marketing is to get direct feedback from the users, readers, viewers, customers & Consumers. Which helps the company gets a view of the audiences at real time. Social Media has made the session Interactive, the company’s get chance to interact with their customers, answer their query, and get to know them well.
SOCIAL MEDIA MARKETING PLATFORMS
Social media networks which are commonly used for SMM campaigns are mentioned below
FACEBOOK: Social Media Marketing on Facebook refers to creating a facebook page and using it actively as a medium of communication and to invite other customers. Facebook grants you with many privileges as it allows you create individual profiles and business pages for your company or organization.
Facebook Pages of the company are often linked with their websites, your facebook page and website should reflect some of the same information in order to maintain familiarity. A business page on facebook is easy to search. The basic difference between a personal profile and a business page is that you cannot invite friends on your page; you get fans as followers on them.
INSTAGRAM: Marketing on Instagram is entrancing. Instagram allows you to share content in the form of photos, stories & videos. The most common type of post on instagram is Image Post. When a post a variety of images, you engage your followers and tell them about how diverse you are.
Instagram is all about getting creative, Creative content on your page can engage followers.
TWITTER: When we talk about Social Media Marketing, Twitter should be on the top list of your Marketing Strategy. You should approach Twitter with a powerful plan of action. Understanding Twitter and how it works to invite your customers is always the key to your success on twitter. Once you decide your plan of action, it is easier to convince your audience. Your goal may be to raise brand awareness among LinkedIn members with job titles like social media manager or social media lead.
YOUTUBE: If you are looking to advertise our content, the there’s no better platform than YouTube. You Tube is the second most visited website on internet. You Tube has no competitors and consumers are spending more time watching videos & tutorials online these days.
Consistently uploading content on your channel will keep your channel feed active, increase your presence on YouTube, and help you gain more audience. You can upload minimum of one video per week, but attracting the right amount of audience depends on your content, your goals.
With the above listed social media platforms, companies also have the option of launching paid ad campaigns to reach wider target audiences, thus improving traffic on a website or a specific web page.
Passive SMM Promotion
Passive SMM promotion is termed to promote activities on social media platforms by updating status, posting images, videos, tweets, or by other means of content in the form of blog.
Traction through passive promotion is attained by creating quality content that works well on an independent platform as each platform has different features. On one, blog write up may work whereas on the other one, a video could also do better and on another probably, Graphics dominate.
Therefore every platform requires a different strategy but each content posted on social platforms must be informative and engaging in every sense that the audience share with their friends and other communities.
“We don’t have a choice on whether we do social media; the question is how well we do it”:- Erik Qualman. Strong customer Relationships Drive Sales, Sustainablity & growth.
What is Social Media?
Understanding the current Social Media ideal models and brain research.
How Social Media Marketing is not quite the same as others.
Types of Internet Marketing.
Facebook Marketing
Down to earth session 1
Expanding fans on fan page.
Instructions to do promoting on fan page (with illustrations).
Fan engagement.
Imperative applications to do fan page promoting.
Facebook publicizing.
Sorts of Facebook publicizing.
Best practices for Facebook publicizing.
Understanding facebook best practices.
Understanding edgerank and specialty of engagement.
Useful Session 2
OFF PAGE Optimization.
Linkedln Marketing.
Twitter Marketing
Youtube Marketing
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Not Utilizing social media marketing strategies can actually wound your business, having your brands presence on social media platforms are nowadays expected to be an indication of reputable firm. This strategy has been proven by many businesses till date.
Social Media has changed the way of communication between their customers, Businesses now communication through posts, videos and stories. Telling prospective of your brand through social means are always beneficiary. Your post should have a impact on your customer’s mind.
The main aim of your social media is to show customers into a volunteer marketing army. Your success is measured with the content you publish. Your content itself speaks for its success. Content builds relationships, & relationships are built on trust. Trust Drives revenue. And generating potential revenue is the ultimate mark of achieving success.
There is no answer to the current question as you would like to mark your presence wherever your customers are – and different businesses acquire different audiences. One demographic spends most of their time on Facebook, while some devote their time on LinkedIn where others get engaged equally between three or more sites. Learn where your customers are, and follow them there.
SMO could be a term and SEO may be a process. Social Media Optimization may be a natural extension of SEO. Search Engine Optimization helps you market your site through search engines therefore SMO buttress your brand loyalty and brand image.
Social media optimization features a positive impact on your rankings because it boosts your rankings by getting prime quality links to your site. Such links being natural and organic, search engines loves them too.
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Priyanka Singhal
Co-Founder, DIDM
