DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers SEO module in each & every segment of digital marketing training program - SEO is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. SEO help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn SEO module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Search Engine Optimization is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

The number of clicks or the traffic on your page matters, whether you make your content for marketing or not. When the organic Traffic on your site increases so does the revenue. SEARCH ENGINE OPTIMIZATION also termed as SEO plays a crucial role to make your business a successful marketing plan. Investment of your time in learning & understanding SEO can never go waste. It will help you promote your page, reach your targetted goals and achieve the determined results.

No matter if you are starting a new career or you are switching to another one, Digital Marketing in the form of SEO will help you in every field. Digital marketing is Pervasive. SEO in a simple language is a practice of designing your content in such a manner that it increases the quality & quantity of the traffic on your site through organic results on search engines.

To make your page rank higher in Search Engine it only takes a click of optimization to convert your content from unorganised to well arranged content. These are the small changes that can transform your page and can also bring along a huge amount of traffic. Allocating time on your SEO can invite thousands of organic visitors on your page.

SEO is Competitive & as said before Pervasive, it revolvs everywhere. It is not content limited. Whether you promote fashion blogging or Technical Instruments, SEO can help you promote your content by all the tactics mentioned below. It will help you generate more traffic, more potential revenue & organic search by each article you publish.

There are Majorly four main types of SEO or we can say search engine optimization, all are navigated towards achieving huge traffic in search results. The main difference between them is how closely they are related to SEO tools align with Google guidelines and What kind of impact it puts on your SEO efforts.

1. WHITE HAT SEO

2. BLACK HAT SEO

3. GRAY HAT SEO

4. NEGATIVE SEO

1. WHITE HAT SEO :

White Hat SEO Techniques are matched with the Google Webmaster Guidelines but it is time taking and cost more to Implement. White Hat SEO carries less amount of risk in its folder and aims to deliver productive and lasting results over time. Most of the Reputed Content Marketing Companies use White Hat SEO Tools & Techniques. It is considered as one of Powerful Tactic according to the terms and conditions of major search engine which include Google as well.

White Hat SEO is a technique which appropriately improves your ranking on Search Engine Results Page (SERP) while maintaining the authenticity of your page and being in line with search engine's term & services.

2. BLACK HAT SEO :

Black Hat SEO is commonly defined as a disliked practice that nevertheless could increase a page's ranking in a search engine result page (SERP). The practices allowed by Black Hat SEO are against the search engine's terms and conditions and can provide us with unwanted result of site being banned from the search engine and other affiliated sites. Directory or say the list of guidelines provided by Google, According to which the tactics and strategies of black hat SEO practitioners have been openly detained on Google's Webmaster Guidelines and Bing's Webmaster Guidelines. 

Many Black Hat SEO have been announce as task of not doing so. Black Hat SEO can carry risk to your website.

3. GRAY HAT SEO :

Gray Hat SEO is an SEO practice that is quite riskier than White Hat SEO, but less riskier than Black Hat SEO. while using Grey Hat SEO Tactics you can not carry your site on the roads of being banned from Search Engines and affiliated sites. Generally, Grey Hat SEO practices does not belong in the cap of Black Hat nor White Hat category because the terms of service regarding the issue are unclear. It can improve your Traffic and bring useful productivity without bringing negative consequences.

4. NEGATIVE SEO :

As we made you aware of black hat SEO techniques and its impact on website rankings; if detected by Google. Here Negative SEO refers to the tactics and strategies aimed towards affecting the rankings of other wesites or say competitors to lower their organic traffic.It is commonly used SEO by Competitors. Businesses has a intentional  black hat SEO  techniques implement on their competitor’s website to harm their SEO efforts.

On-page SEO (also termed as “on-site SEO”) is the exercise of optimizing content or article of any web page for search engines and other users. ON page SEO works with the proper optimization of content, Title Tags, Internal Links & URLs.

Title tags are HTML Tools used to design the name of a webpage, that get displayed on SERPS as the clickable result title. For Example A post called “Best Shopping Malls in delhi” will have a URL structure of “/Best-Shopping-Malls-in-delhi” in place of its numerical post ID. By optimizing this change you can use the keywords of each post in its URL instead of a numerical code. Each Article should have a unique title tag and must include Keyword in it to get on click one. Heading are the titles or a line of statemnt given to your content by the user. To achieve best results heading should be in H1 format. Headings should be written in a manner which gives description of your content and also focusses on relevant and descirptive words. In order to divide your content you can allow use the formula of subheadings (options provided between H2 to H6).

Interal link is a great method used by SEO tools to navigate the audience. It also makes search engines job easier to understand your site and its content which effectively increase your rank. Internal Linking is defined as linking back your page to its category or subcategory page and to the home page.

Quality backlinking is the backbone of an off-page SEO strategy, It can be defined as a techniques you can use to increase the authority & authenticity of your site and encourage or promote more links.

One of which is adding your business to local listings and internet directories, involving things like Google My Business, Yelp, Yellow Pages, and other local listings. Make sure all the information is you put accurate and well checked, also your name, address, and phone number are consistent across all platforms.

The other way of engaging through off-page SEO (while also increasing trust and brand recognition) is by actively taking  participation in discussions on other sites like Quora and answering questions on other Q and A sites, especially if you have Knowledge and experience you can share with the people & community.

  What is SEO ?.

  Prologue to SERP

  What are internet searchers.

  How web indexes work.

  Significant elements of a web crawler.

  What are Keywords ?

  Diverse sorts of Keywords.

  Google watchwords organizer instrument.

  Understanding watchwords blend.

  ON PAGE Optimization.

• What are essential watchwords, auxiliary catchphrase and tertiary watchwords.
• Watchwords advancement
• Content enhancement and arranging.
• Understanding your gathering of people for substance arranging.
• What is the contrast between watchwords stuffing and catchphrase arrangement.
• Inside connecting
• Making Webpage in HTML.
• Utilizing google website admins instruments and site check.
• Sitemap creation and Submission in site and website admin
• Instructions to compose an upgraded content.
• Step by step instructions to compose a substance for article, blog and public statement.

  OFF PAGE Optimization.

• What is space power.
• The most effective method to build Domain power.
• What are backlinks.
• Sorts of backlinks.
• What is third party referencing ?.
• Sorts of third party referencing.
• Do’s and Dont’s of third party referencing.
• Third party referencing procedures for your business.
• Simple connection obtaining strategies.

  Local Optimization.

• Google places enhancement.
• Grouped accommodation.
• Utilizing H card.
• Reference.

  Top devices for SEO

  Observing SEO process

  Get ready SEO reports.

  The most effective method to make SEO Strategy for your business.

  What is link juice?

  Significance of space and page power

  The most effective method to improve careful watchwords for your business

  What is Google Panda Algorithm?

  What is Google Penguin?

  What is Google EMD Update.

  The most effective method to spare your site from Google Panda, Penguin and EMD Update.

  Step by step instructions to recoup your site from Panda, Penguin and EMD.

  Organic search build up a strong trust factor in your customers for your brand value.

  SEO is also helping long term strategy and planning.

  Also best ROI with minimum investment for longer time.

  Better SEO - On-page & Off-page give better experiences.

  Small & Medium business segment , Startup, Enterprises - Local search is always very useful for increase traffic and engagement and better conversion ratio.

Delhi Institute of Digital Marketing - DIDM covers almost every segment and pointers in SEO Module. Our focus point is not only provide deeper knowledge about SEO Module but same time relate your problems with current market scenario  with updated case studies and clear your all doubt with basic fundamental of digital marketing. In SEO, didm also include topic like...

• Global & Multi language SEO
• Map marketing and Local Search
• Google updation and penalty recovery techniques
• E-Commerce SEO
• SEO for small and medium Business
• Link Building Strategy

  SEO Trainee

  Jr. SEO Executive

  Sr. SEO Executive

  SEO Analyst

  Link Building Expert

  SEO Consultant

  SEO Project Manager

  SEO and SEM Specialist

  Analytics Expert

  Digital Marketing Manager

  SEO Trainer

  Freelance SEO consultant