Date: 3rd August, 2024
Venue: DIDM, Rajouri Garden
It’s a great pleasure for us to announce that we are conducting another case study session to unveil the success story of boAt on 3rd August 2024.
These case study sessions play a very important role for students and professionals to understand the important insights and concepts of successful brands.
At the Delhi Institute of Digital Marketing (DIDM), we are committed to providing our students with real-world insights and what strategies and tools companies take to become successful. It will help students to understand and gain knowledge related to marketing.
Our upcoming case study session is on boAt, a leading audio and lifestyle brand where we will understand all the important steps they have taken to reach this height of becoming a billion-dollar brand in India.
This session will be taken by Mr. Shoaib Ali who is an industry expert and mentor with a decade of experience and will share great insights and tips related to digital marketing strategies and the company journey.
boAt was founded in 2016 by Aman Gupta and Sameer Mehta. This brand has quickly risen in the audio and lifestyle market of India. boAt offers stylish and affordable audio products that include earphones, headphones, and speakers and captured a significant share of the market in such a short time.
This brand has a unique combination of trendy designs with quality sound and reasonable pricing that attracts young and tech-savvy audiences. They understand their target audience well and become a multi-billion-dollar branch with a loyal customer base and a strong online presence.
In this upcoming case study session, discover how boAt has revolutionized the audio industry and became a lifestyle brand and uncover the secrets behind their instant rise.
Students will gain important insights and analytics into boAt’s journey including history, mission, vision, and core values. You will learn how they understand their target audience and grab the market by evolving themselves as per the needs of consumers.
Company Strategies:
The case study session will give you knowledge about the strategic decisions taken by the company for its growth and success. How they set themselves apart from their competitors.
Our trainer will conduct a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis that will help students understand the brand’s competitive advantages, areas of improvement, potential growth opportunities, and challenges in the market.
The detailed case study session will highlight the brand’s remarkable journey from a startup to becoming a market leader and how it became super successful.
You will gain important insights into the boAt’s innovative business model with supply chain management, distribution channels, and revenue streams.
Our trainer will address various challenges the company has faced in the form of competition, market saturation, and consumer interests and preferences. How the company overcomes these challenges with strong strategies.
We will explore numerous awards and achievements boAt has received over the years for its brand’s excellence.
Students are expected to gain:
1) Enhanced knowledge of digital marketing strategies the company has taken to build brand awareness, engage customers, and drive sales. Students can learn these strategies to use them in their future projects and careers.
2) With the help of the case study session, students will gain practical insights into the factors that are responsible for business growth and sustainability. Students can make strategic decisions by themselves based on market trends.
3) The analytical analysis will help the students to understand boAt business strategies to identify opportunities for growth and fewer potential risks.
4) The case study session will become an inspiration for the students to think creatively and follow their dreams with a strategic approach. They will understand the power of innovation, perseverance, and strategic planning.
DIDM’s case study session on boAt is an opportunity for students to understand the real-world insights and dynamics of building a successful brand. With our session, you will understand how to prepare yourself for the competitive landscape of digital marketing.
This is an opportunity to learn from the best and gain the best knowledge to shape your future dreams. Don’t miss this chance to be a part of an exciting and informative session.
For more information and to secure your spot, please contact us at +91-8800505151. We look forward to seeing you there.
Read Also: DIDM’s Grand Convocation Ceremony for June 2024 Celebrates Achievement
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Priyanka Singhal
Co-Founder, DIDM
