Mahavir Jayanti is a festival that holds great significance in Jainism and is celebrated in India and across the world. This festival is the celebration of the birth of Lord Mahavira, the 24th and the last Tirthankara of Jainism.

This year, Mahavir Jayanti will be celebrated on 21st April 2024.

DIDM celebrates Mahavir Jayanti with fervor and stepping forward by following the great teachings of peace and harmony by Lord Mahavira to achieve greatness.

History and Significance of Mahavir Jayanti

Lord Mahavira was the son of the emperor of the ancient kingdom Vaishali - King Siddhartha and Queen Trishala. His childhood name was Vardhman. At the age of 30, Mahavira chose to give up all his material possessions and embraced a life of wandering asceticism in pursuit of spiritual awakening.

There is some disagreement among Jains regarding the exact birth date of Lord Mahavira. Swetambar Jains believe that he was born in 599 BC, while Degambar Jains believe that he was born in 615 BC. 

However, according to the Hindu calendar, Lord Mahavira's birth anniversary falls on the 13th day of the month of Chaitra.

The Mahavir Jayanti is celebrated around the world by Jains with great enthusiasm. They fast, meditate, visit temples on this day, provide help to the poor, and carry out rath yatras to celebrate the great occasion.

The meaning of Tirthankara in Jainism refers to the 24 divine great men who did great penance and attained enlightenment. These great men have completely conquered their senses and emotions.

What are the principles of Lord Mahavira?

1. Ahinsa, Lord Mahavira emphasized the importance of non-violence towards all living beings. He said all living things have a soul in it and we should not hurt them. He promoted compassion and respect for life.
2. Satya, Lord Mahavira promotes truthfulness and encourages everyone to lead on the path of honesty and integrity.
3. Aparigraha, Lord Mahavira preached the idea of non-attachment to all material possessions and emphasize to lead on the path of simplicity and detachment from worldly desires.
4. Asteya, Lord Mahavira taught us the principle of ethical conduct and respect for each other’s property. You should not steal or take anything that does not belong to yourself.
5. Brahmacharya, Lord Mahavira taught us the importance of celibacy and moderation in physical desires and emphasized to aim for spiritual purity and self-control.
6. Anekantavada, Lord Mahvira promoted the principle of non-absolutism and encouraged people to embrace the beauty of multiple perspectives and acknowledge the complexity of truth.
7. Tapas, Lord Mahavira attained spiritual enlightenment with the help of rigorous asceticism. He taught us the importance of self-discipline and austerity in spiritual growth.

These are the main principles of Jainism and form the foundation of the Jain philosophy. These principles guide the Jain followers to lead a righteous path, virtuous life, and non-violence.

Lord Mahavir's Principles in Digital Marketing

Delhi Institute of Digital Marketing teaches students to adopt ethical marketing strategies to promote clients’ businesses or brands as per their preferences. You should not use aggressive tactics to promote the products or services.

DIDM knows the importance of truthfulness and transparency and emphasizes the importance to our students for advertising, content creation, and client handling with credibility and integrity.

DIDM offers only value and we do not promote false promises. You should also prioritize customer satisfaction and long-term relationships.

Always update yourself and follow the trends of the current market and do not attach with all the old methods only. Embrace flexibility and creativity to have success in the field of digital marketing.

With the help of these principles in your modern digital marketing techniques by learning with DIDM, anyone can achieve success in this ever-evolving digital landscape.

Our Wish For You!

On this auspicious occasion of Mahavir Jayanti, DIDM wishes all students and everyone. May Lord Mahavira inspire us to achieve greatness in our strategies and lead towards non-violence and truthful life.

Happy Mahavir Jayanti!

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