Raksha Bandhan is a festival that celebrates the love of siblings and strengthens the bond. This festival is celebrated in India with pure joy and devotion.
Raksha Bandhan falls on the full moon day of Shravana month as per Hindu Calendar. This festival is very popular among families as it honors the unique bond between brothers and sisters and brings families together.
This Hindu festival is not celebrated just by the families for mere blood relations but it has a great significance and celebrates other relationships as well that build with love, care, and mutual respect.
This year, Raksha Bandhan falls on the 19th of August, 2024.
At Delhi Institute of Digital Marketing (DIDM), we believe that just like a bond between siblings, we build the connection between your career and digital marketing by supporting you and helping you reach your goal.
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The term ‘Raksha Bandhan’ is derived from Sanskrit which is a combination of two words: ‘Raksha’ means Protection, and ‘Bandhan’ means bond, and when combined it means bond of protection.
This is a pure love festival where sisters tie a sacred thread around their brother’s wrists. This sacred thread is a symbol of protection which contains prayers and well wishes for their brother’s safety, and health, and a wish for a long life. In return for this love, brothers pledge to protect their sisters in all circumstances. In modern times, this ritual is not just limited to biological siblings, you can tie the Rakhi - sacred thread to your cousins, friends, neighbors, or anyone that you have bonded with and feel protected and loved.
Today’s Raksha Bandhan is not like before from its traditional roots, it has now evolved in many ways and is celebrated by people of all religions and communities. The bond is celebrated by brother and brother, and sister and sister who are siblings or cousins.
Raksha Bandhan has a deep-rooted origin in the Indian mythology and history and various writings highlight the festival's significance and make this festival more significant and respected.
There are many legends like Indra and Sachi Devi, Krishna and Draupadi, Kind Bali and Goddess Lakshmi, and many more that highlight the protective nature of Rakhi and its promise to showcase the deep emotional connection that comes with a sense of duty as well.
The preparations for the festival start very early from the actual celebration. Sisters search for the perfect rakhis for their brothers that match with their thoughts and likings. The brothers search for the perfect gifts for their sisters to show their gratitude.
Families come together to celebrate the festival and perform many rituals, share festivities, and enjoy with each other. Sisters who are far from their brothers, speed post the rakhis to their brothers to show their eternal love towards them and brothers show their gratitude in many ways as well to show their sisters that they are always there for her.
Like the bond of brothers and sisters, In the world of digital marketing, this sacred bond is much like the relationship between a brand and its audience. A brand must ensure that trust is not broken to nurture the relationship with its audiences.
In digital marketing, you should always focus on maintaining and building relationships with the help of engaging content, personalized communication, customer service, or branding. When you give attention to building a strong relationship it will determine the success of your brand and the relationship is built by delivering value to your user.
You can say that Content is the Rakhi that connects you and your brand with your audience. That is why you should always focus on high-quality, and relevancy to engage your audience and make them come back for more.
Rakhi is the symbol of protection and like that in digital marketing, it is important to protect your assets like a website from cyber threats, your customer data, brand reputation, and others.
Raksha Bandhan is the festival of promises. At DIDM, we promise you that we will empower you with the right digital marketing skills that are required to make your valuable place in this digital industry.
We will always stand by you to support you in every condition and provide you with the right guidance towards your career and growth.
This Raksha Bandhan, let’s celebrate the bond between tradition and innovation to have growth in your personal and professional life in unimaginable ways.
Happy Raksha Bandhan from all of us at DIDM!
May your digital journey be filled with great success ahead.
Read Also:DIDM Celebrates the 78th Independence Day in Style!
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Priyanka Singhal
Co-Founder, DIDM
