Date: 3rd August, 2024
Venue: DIDM, Preet Vihar
When the digital industry is rapidly growing, it becomes very important to understand the requirements of a successful business model to make your unique mark in the industry.
The Delhi Institute of Digital Marketing (DIDM) is proud to host an exclusive case study session on the success story of Zoom on August 3rd, 2024, at our Preet Vihar Branch.
The session will be led by our expert trainer Mr. Prashant who will provide you with deep insights and practical knowledge into the strategies and concepts related to current digital business models. How the execution of these business models provided Zoom with this global success.
Zoom Video Communications, Inc. is a leading American communications technology company that is headquartered in San Jose, California. The company was founded by Eric Yuan in 2011 to offer a cloud-based platform for video and audio conferencing, chat, webinars, and collaboration across multiple devices like mobile, desktops, and systems.
The mission of Zoom was to make video communications accessible to everyone and make the experience frictionless and secure. This empowers people around the world to accomplish more.
In some time, Zoom has transformed itself from a mere startup to a vital tool for businesses around the world and gained massive popularity. This platform provides a user-friendly interface, reliability, and the ability to host large virtual meetings at the same place and make it apart from competitors. These features and security made this platform a household name in the digital communication space.
The primary objective of the case study session on Zoom at DIDM, Preet Vihar is to provide students with an intensive knowledge and understanding of Zoom’s Success Story. The objectives are:
1) To Provide Company Overview: Our trainer will provide you with the basic history, mission, and growth trajectory of Zoom and how it stands strong after so many developments in the same industry.
2) To Offer Knowledge about Marketing Strategies: How did Zoom achieve this immense growth and market dominance with innovative marketing strategies and what are the secrets behind it?
3) A Detailed Swot Analysis: With a detailed representation, our trainer will provide you with a holistic view of Zoom’s strengths, weaknesses, opportunities, and threats.
4) Understanding Execution Tactics: During the session, you will learn about how Zoom has executed its strategies with a strategic approach to achieve its goals over time.
5) Examine its Business Model: Learn from the unique aspects of Zoom’s business model that become an important measure of a company's success.
6) Identify Challenges and Solutions: Know about the challenges faced by the company and how they overcame them with the right strategies.
7) Celebrate Achievements: Learn about the awards and achievements received by the company over the years for their work and understand their significance.
8) Evaluate Results: Our trainer will provide you with the methods and tools to analyze the tangible outcomes of strategic efforts used by Zoom.
By the end of the case study session at DIDM, students can expect to:
1) Have a thorough understanding of Zoom’s market presence and how they understand the unique requirements of their consumer and evolve their strategies over the years to be a leader in the market.
2) Understand the strategic approaches used by the company to earn success.
3) Detailed digital marketing strategies and usage of digital platforms in their popularity for different niches and industries.
4) Get inspired by the journey of a startup to a global leader and how to use strategies for your own business, or company.
5) Gain insights and tips.
6) Learn from the milestones and achievements the company received to become a successful name around the globe.
The case study session is not just an academic exercise, it provides an opportunity to bridge the gap between theoretical knowledge and real-world knowledge. Our trainer will provide practical insights, career readiness, skill enhancements, and networking opportunities to students to provide them with future opportunities.
These sessions equip the students with the practical knowledge, expert advice, and strategies that are needed to overcome the complexities of this digital world.
Don’t miss this exciting opportunity to learn from the best in the industry. Secure your spot now and be a part of this incredible session!
For inquiries, please contact us at +91-8800505151.
Connect with us to get a free consultation to take the right decision and enter into the digital world.
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Priyanka Singhal
Co-Founder, DIDM
