In today’s world, it is essential to master the tools and techniques of digital marketing has become a crucial skill for every student and aspiring entrepreneur.
Every industry in the market is embracing the services of digital marketing and forward towards digital transformation. It made it crucial for students and other individuals to develop a solid skillset in digital marketing.
Digital marketing is a combination of a wide range of strategies like blogging, SEO, SMO, PPC, and many more. You can make your career either in the strategies separately or as a whole as a digital marketing expert.
Recognizing the increasing demand for practical skills, the Delhi Institute of Digital Marketing (DIDM) recently conducted a 2-Day workshop titled ‘Entrepreneur’s Toolkit: Blogging, SEO, and Growth Strategies’ at Sri Guru Teg Bahadur Institute of Management and Information Technology (SGTBIMIT).
Mr. Siddhartha Jain, Head of Project Unnati, Mr. Vaibhav Sharma, Head Digital Marketing Trainer, and Mr.Shivir Wadhawan, an Industry Expert Professional with immense experience in the digital marketing industry, led the 2-Day Entrepreneurship workshop. The workshop aimed to offer students practical knowledge and prepare them for the industry while enhancing their entrepreneurial journey.
The first day of the workshop was based on the essential pillars of digital marketing which are Blogging and Search Engine Optimization (SEO).
Blogging is one of the most powerful tools and strategies of digital marketing for branding, lead generation, and customer engagement. You can also share your ideas about your business or anything else you want to talk about on the blog. Students should learn how Blogging could serve as an entrepreneurial asset that will allow them to build good authority in their chosen niche. In this workshop we have covered:
1) The importance of content creation is to make a good online presence.
2) How blogging can boost SEO performances and increase visibility.
3) What are the important steps to create engaging and valuable content for your audience?
4) What are the monetization strategies for blogging and how can you transform it into a great revenue system?
Our trainers covered everything in detail and provided the students with how blogging can be an authentic way to communicate with your audience and attract potential customers for an entrepreneur.
The workshop also provided detailed insights about blogging and SEO to students who want to become entrepreneurs in the future or make their career in digital marketing.
No matter how great your content is if it's not visible on the search engine it's completely irrelevant. SEO strategies help your content for businesses to rank higher in the search engine rankings and improve your online visibility. The SEO session provided insights:
1) On-page and off-page optimization techniques.
2) Effective Keyword research tools to identify the keywords and difficulty.
3) Steps to improve website rankings.
4) Google Analytics to track and measure your SEO success.
Students got hands-on learning on how to optimize websites and blogs and how to rank higher your content in the search rankings on Google with step-by-step techniques.
Also, this session covered topics like study to demonstrate how powerful SEO & Blogging can be for small businesses.
The second day of the workshop covered the broad concept of growth hacking and strategies for rapid business growth. This session combines marketing and data analysis for the students to help them understand how business is growing faster than traditional methods.
Growth Hacking is a Game-Changer for Entrepreneurs
For any type of business, it is very important to scale quickly and the market to survive and growth hacking offers a way to achieve explosive growth with minimal resources. DIDM trainers covered the topic of growth hacking to provide students with all the important insights that help startups and entrepreneurs:
1) How to utilize the data to identify opportunities.
2) How to automate the marketing processes with the tools.
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3) How to make viral marketing campaigns that engage customers.
4) How to use social media for rapid customer acquisition.
In this session, we provided students with the knowledge that allowed them to apply growth techniques to various cases with the help of real-world scenarios.
The primary role of our two-day workshop on entrepreneurs toolkit was to provide and highlight the necessity of digital marketing strategies in the modern entrepreneurial journey. We offer students knowledge about digital marketing especially blogging, SEO, and growth strategies which is very crucial for aspiring entrepreneurs.
1) Digital marketing can provide you visibility worldwide to reach a global audience.
2) Blogging and social media are free to use and they can help you establish your brand without spending too much.
3) Professional digital marketing experts are in high demand in the market.
4) Growth techniques offer a great approach to scaling businesses quickly.
5) Digital marketing also helps entrepreneurs to make data-driven decisions based on real-time data.
DIDM conducted the 2-day workshop at SGTBIMIT College to equip students with real-world scenarios in the field of digital marketing that will help them in future success.
1) The workshop offered real-world knowledge.
2) Students worked on live examples and case studies.
3) Industry-led training from the best mentors & trainers in the industry.
4) Gain practical exposure to blogging, SEO, and growth marketing.
5) Students are encouraged to adopt an entrepreneurial mindset.
6) Huge Networking opportunities.
7) Interactive Q&A Session to clear the doubts of the students.
8) Students have gained participation certificates.
9)Chance to get multiple giveaways from DIDM.
The 2-Day Workshop at SGTBIMIT College conducted by DIDM was a huge success and a significant milestone in shaping the future of aspiring entrepreneurs. It offered a comprehensive knowledge of digital marketing's role in business growth.
Thank you SGTBIMIT for having us for this amazing workshop with the most sincere students.
Stay tuned for more events and workshops by DIDM.
Read Also:DIDM Conducted A Remarkable Digital Marketing 2.0 Seminar at MERI College
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Priyanka Singhal
Co-Founder, DIDM
