DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Leads Generation Module in each & every segment of digital marketing training program - Leads Generation is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Leads Generation help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Leads Generation module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Leads Generation Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Cas Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

Gone were the days where businesses used newspaper pamphlets and broachers to advertise and promote their product & services. The digital era has changed the way of our businesses. The biggest change of digital transformation is the way we think. This transformation has forced us to think in a digital manner. Digital education and innovation has made sharing easy and pocket friendly.
 

Being Digital allows you to find your targeted audience and research about their habit using various software’s. It gives you the authority to know your customer and learn about their needs and demands. You can choose who to hit, how to hit and when to hit your customer and which campaign to use to make it work. 
 

Your Business should renovate their strategies according to the new development in the digital marketing plan. Every business should continuously adapt the every change that occurs. As the world becomes more of a digital place, Digital marketing has marked its significance again and again. Lead Generation is the substitute of Social Media and Search.  Both of these play a very vital role in making your brands heard and notice in the market. While lead generation plays an equal role in promoting your brand.
 

Lead Generation can also be settled as the generation of your customer’s interest and attentiveness in your brands product and services
.

Leads are considered as a qualified customer who has reached a certain level of engagement with your campaign and is more likely to respond it in the form of purchasing it or getting marketed. In short a potential customer who is interested in buying your product or service. Your first contact with your customer is done through Marketing.

Lead Generation can be categoritized or broken down into three sets of marketing.

• Convert those website visitors into leads

The biggest challenge of business is that every customer who visits your site is not ready to buy. If you allow them to leave your site without collecting their information you may never see their faces again. To bring them back and to convert them make a contact, Show them how organized you are, present your offers at the outset.

Key points to convert your website visitors into leads are summarized below:

1. A website that is easy to navigate (with no major roadblocks)
2. Mobile-friendliness Messaging that aligns with the target audience
3. Lead capture opportunity with clear calls to action 

• Convert the leads into Customers.

The primary role of your business is to convert your leads into customers, Marketers measure online success through leads, Transform them you have to sure of your availability and speed. 

1. Qualify the lead first
2. Don’t make leads wait
3. Structure sales teams for speed

There are many different ways of generating leads in digital marketing. This could be possible from a contact form online, a response to a facebook AD or an email sign via through business newsletter.

Importance of Lead Generation

The main purpose of advertisements is to reach to audience so as to create lead generation. Lead generation is the main purpose of advertisements be it on social media platforms or traditional methods. All the social media techniques are analyzed based on the lead that particular method has generated in a given time. Some of the benefits of lead generation are: 

1. Generates a high number of Leads

If a company is in initial phase of setting up like a startup, it requires a lot of leads so as to make it presence in the society, relationships with the people, reach people which are most likely interested in that company products and/or services. Lead generation help in optimizing the previous programs used by the company. It provides with basic changes which are required so as to check audience profiles, channels and tactics used. The company should focus on the problem, interaction with customers and provide services and by doing this the company will have a lot of genuine leads in no time.

2. High Quality Leads 

There are many reasons why the company is not able to convert leads into potential customers. The sales teams and the lead generation team to decide a point which are mandatory for a person to be qualified as lead. This will help in generating high quality leads and saves time of sales team. 

3. Demonstrate ROI to Marketing Team

The rate of Investment (ROI) is the main thing which is to be shown to marketing team. The person should determine what, when and how to measure ROI of the lead generation. The person should choose those metrics which show that there is an increasing effectiveness in lead generation, which shows an increased sales and marketing alignment through leveraging lead generation software.

4. Improve Lead Generation Program

If the companies lead generation program is not working anymore or if it is not generating leads as it used to be then there is a need to analyses or change it. There are various modern lead generation software’s which can be used to find out ways of increasing brand visibility, capturing interest of buyers. 
The above-mentioned points are the points which can help any company or business to increase its presence and to reach maximum sales with minimum input.

  Understanding Mobile Devices.

  Mobile Marketing and Social Media.

  Mobile Marketing Measurement and Analytics.

  Basics of Versatile Showcasing.

  Key Industry Phrasing.

  Making Versatile Site through Wordpress.

  Utilizing devices to make Versatile Sites.

  Utilizing devices to make versatile application.

  Promoting on versatile (App and Web)

• Focusing on promotions on Apps.
• Focusing on promotions by means of area.
• Focusing on promotions on internet searcher.

  Content Marketing on Mobile.

  Mobile methodology divisions.

  Making Mobile application.

  Transferring versatile application in Android and iOS.