DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Blogging Module in each & every segment of digital marketing training program - Blogging is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Blogging help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Blogging module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.
Blogging Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.
Ice Breaker for Digital Marketing Overview
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Google Webmaster Tool
Search Engine Algorithms
Local Business Listning
Competitors Analysis
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Online Reputation Management (ORM)
Creating Marketing Strategy
Live Practical Session
Case Study Discussion
Digital Marketing Interview Preperation
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Search Engine & Social Marketing Parameters
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Blog also known as web blog is an informational website or a online journal that displays information. The numbers of online surfers who are creating and maintaining blogs are known as bloggers. The numbers of bloggers have increased over the past years. The purpose of blog is to connect to the relevant audience and also to boost traffic. A blog is a regularly updated website or a webpage which is either maintained for a personal use or for business purpose. Blog allows you to engage with your followers regularly. Blog includes features like Blog Posts, Videos, Comments, etc.
Blog Marketing is termed as a process of promoting or publicizing your website, business, brand or any service through the medium of blogs. Blog Marketing is something that forms a blueprint of your services in customers head. As a Business, You rely on blogging to get you new and potential customers and to have their attention. Blogging is the initial part of your business, without this you site would remain invisible. Running a blog makes you competitive and searchable in the field
Blogs intend to connect you with your targeted audience and navigate them to your sites, which helps you in generating quality leads. Frequent Posting on your sites gives you the higher chances to get discovered and recognized by your targeted audience. Blogging is a powerful tool to increase your leads.
No matter if you own a small business firm or an established & well built company, Blogging is an essential part of online marketing strategy. Blogging is an innovating source of advertising which contains information in the form of content through which visitors get to know about your company & your product and services. Blogs performs handful of function by transforming visitors of your sites to the customers of your company.
1. It Generates Traffic
The main purpose of digital marketing is to make a presence among public and increase the number of customers who visit your website daily. The increase in number of customers who visit the website is directly proportional to increase business. The blog helps in bringing traffic to website along with providing interesting knowledge to existing customers. If the company already has a social media account then that can be used for promoting and sharing the blogs along with a descriptive image. This will create eagerness which will make the followers to open your blog thus increasing the traffic on the website.
2. Helps Improve SEO and SERP
The updated website is very much important these days as its customers like to see new things. Also, updated website provides a much better ranking on Search Engine Result Page (SERP). This also helps you to create some specific keywords which are related to the business of the company and improves the search keyword results. Though it is difficult to update the content of the website every now and then but the new content in form of blogs can be added by telling employees to share their experience about the functions and working nature in the office.
3. Helps Improve Brand Position
Well written blog is an excellent way of strengthen the presence of the business in the public. The well written blogs tell a lot about the company such as their detailed understanding of the products along with services to the potential customers. If the company is retailer then they will write about the products which are then visited by potential customers so as to understand about the products. This helps the retailer to increase his/her sales while providing a comparison between the products.
4. Helps Improve Customer Engagement
Customer looks a number of websites before buying something. The well explained and described details of the products will strengthen the connection between the company and the potential buyer. Blogs help the companies to directly engage with customers so that they can resolve any query which may arise. This helps in building a trust between both of them. This helps the company in getting feedback about blogs and if keywords are performing well.
The blogging is the most trusted form of digital marketing strategy. It creates trust within customers which is the most important thing for a company. The good quality content help increase the traffic on website as well as provide you with a platform to share how your product is different from others. It is very important for a business to create new, unique and interesting content which engages the customers along with providing the resources to manage it.
What is Blogging?
Importance of Blogging?
How to create a Blogging website?
How to make money through blogging?
" Blogging is a tool to grow your Business to a
Completely, new horizon playing with your
consumer emotions by appropiate selection of words"
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According to 2017 Business Marketing Research survey, 83% of the marketers tend to increase their time and money spent on Content Marketing strategy, Because a blog is a machine or I should say Marketing Machine which never goes to bed. With good design and template of your content you can get ideal readers converting into potential customers. Companies which put stress on Blogging are more likely to enjoy Positive ROI than marketers who don’t. Online Business are now getting competitive and innovative, as more and more businesses are marking their presence online to get engaged with their customers at all time of the day.
Answer to this question depends particularly on your industry. The most common platform companies are involved with currently are Facebook, Twitter, LinkedIn, YouTube, and Google+. Instagram. Other platforms that offers the same doing but has less acknowledgement is Pinterest, Klout, Vine, Flickr and the list goes on and on. There are plenty of options. At DIDM, When we will create your strategy we will identify the platforms that will suit your line of industry and fulfill your business requirements.
The answer to this question lies in the hand of readers. They will tell you how often you should post. If you are providing them knowledge on your products, brand or any special discounts once a week is better, poking them several times a week will create interruption. Identify your customers and your strategies timely to keep your customers and your business updated. CONCLUSION Effective Blogging is an integral part of Your Company’s digital marketing strategy. It helps you in driving capable customers to your site and gives birth to the new leads for your brand. Performing blogging is cost effective, and results are measured via Positive ROI in this. Blogging nurture your leads and gives you potential customers to your company. To get more detail on Blog Marketing or any modules of Digital Marketing you can connect with us at DIDM. Contact us to build your marketing strategies strong.
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Priyanka Singhal
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