DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Email Marketing module in each & every segment of digital marketing training program - Email Marketing is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Email Marketing help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing.

New Technologies are rapidly changing our way of communication, art of Teaching as well as Extended the ways of learning. Internet has expanded its usage beyond boundaries as the technical growth of India is touching skies. Major use of Internet has expanded from e-commerce to Communication in every field. With more than 560 million internet users, India is the second largest online market in the world. It is estimated that by the end of 2023, there will be over 650 million internet users in the country.

Email Marketing is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

You might be familiar to this term but not to its meaning. E-Mail is not just sending mails to your subscribers. There's more in its box. E-mail Marketing works to mark a increase in your sales, Promote Brand awareness, and give access to all important information.

Email Marketing can be defined as a act of sending COMMERCIAL Message to the people or group of people in your list using E-Mail. Every E-mail sent to the customer can be considered as E-Mail Marketing. It is considered as one of the most professional way of Advertising your brand.

Unlike before you can communicate, connect & advertise your product or service directly with the customer and can build a feeling of trust. Regular communication through E-mail can encourage customer loyalty towards the brand.

Accepting E-Mail Marketing in our daily lives not only helps us but also give our 1% contribution to the environment as it saves paper and money in our pocket. E-mail Marketing and E-mail Advertising goes hand in hand. E-mail helps to target all the mass in one go.

Email advertising refers to the Email Marketing in the form of  advertising of content, promoting your brand. E- Advertising offers you the opportunity to convey your service & message on your own terms. Email has proven to be 45% more effective at gaining new customers than either of the social media sites. Email Message is more 15% more likely to be seen than via story or face book post update.

Email Marketing has evolved over the time and considered itself as one of the strongest marketing tool. New age entrepreneurs focus more on Email Marketing than social media Marketing.

E-mail Marketing is much more powerful in engaging audiences as it travels fast, is efficient, have potential to gain more trust and loyalty towards company. E-mail Marketing minimizes your cost. Adoption of these new methods provides you the benefit of gaining prospective customers & consumers and retains the existing ones by encouraging repeat visits on your site.

Email Marketing is considered one of the major instruments to build over time. As said by Jeff Bezos, “We see our customers as invited guests to a party and we are the hosts. It’s our job every day to make every important, aspect of the customer experience a little better”. If termed in his words, we send everyday E-mails to our customers as a return ticket to our party along with the details of the menu card. E Marketing builds trust over time with customers to convert into their regular customers. Any Established or Successful business knows their regular and repetitive customers will help them achieve sustainable growth.

Happy Customers are the Repeat Customers. They guide and advice others about your business which directly relates to the growth and advancement of your business. It is an effective way of keeping them update about the new products, sales, special bonanza’s your company offers to them.

People are informed about your brand and service on real time in just click. E-Advertising has made advertising easy and the engagement of audiences has increased by 75%. In Fact some of the US online shoppers has report subscribing to store or brand more easy in order to stay informed about brands.

If you want to engage your customers with your new business strategies or inform them about the existing one there is no other better choice than opting for E-Marketing.

92% of the people using internet are friendly to emails, and consider it as a professional platform. Therefore using E-mail will give you the permission & advantage of reaching 92% of the population using internet and advertise with the notion of trust and commitment to fulfill their every rising demand.

A survey conducted by the Marketing scholars found that people have preferred email marketing over social media platforms. Many feedbacks mentioned email as proper and adequate means of communication.

We Create Brand Awareness through SEO, Targeted Advertising and re-marketing, all of this is possible in one go with Digital Marketing & E-Mail Marketing. If you are not a Email marketer than you are missing on something which is very much updated and properly organized strategic tool for your business in order to reach wider audience and strengthen your brand-consumer customer relationship.

Others Benefits of email Marketing is that it makes your ROI tracking easy. Email Marketing software has its own advancement and various preferable features as it makes everything traceable in just one go. You can acknowledge who is visiting your site, who is the active participant of your market, & who is reaching your sites with the emails sent by you.

And the added advantage to it is that the ROI is usually very high as we don’t invest money in ad behind emails to get them to the correct audience like we do in forms of marketing because the emails you have are the ideal customers as they themselves have granted you the permission to keep them informed via mails. This Marketing makes it the cheapest way of marketing along the strategic tool of communication with all customers in one click.

With the advancement of technology major percent of the people open their mail services through smart phones such as mobile devices. So if you consider switching to the email marketing so there won’t be any big change to be made in your marketing technique and to your system.

Email Marketing is as same as SMS marketing but with E-Marketing you can reach to the desktop as well as smart users both on real time. & Emails are less bothersome when compared to the SMS or any text messages received from the companies

Email Newsletters

E-mail newsletter is one detail in a long shared by the customers to send promotional messages, arrival of new products, switching to new services, adapting any changes to your business, any special offers, coupon codes made, discount to avail and many more. If done well, newsletter will help your brand gain recognition and build awareness. It can also be termed as one way information sharing communication strategy.

While creating your Newsletter it is important to cover various factors to make no stone unturned, some of them are mentioned below.

• Content Length
• Types of Information
• Design
• Call to Action

Every audience is unique in its own way, so it is important to experiment with different and new formats.

Transactional Emails

Email receipts, invoices, billing statements, order confirmations are one of the examples of transactional emailing. They are triggered by user behavior.

Transactional emails are a return ticket to turn a routine email into a road back to your website. Email receipts are one of the great example to generate high open and click rates. Once Andrea Mignolo said do business with a company that treats emailing as a privilege not a transaction. The Transactional Emails are one of the best opportunities to develop a relationship with someone who already invested in your business.

Behavioral Emails

Behavioral emails are the targeted messages based on a customer’s behavior. Knowing your customers is great but knowing how they behave is even better. When you deliver successful, relevant, right moment & Right channel content, you will likely to be the mail they’ll click on. 

Simply put, what behavioral email boils down to is this: personalization. By getting to know your customers and creating buyer personas, you can tailor your emails to be relevant to where customers are in the buying cycle.

Mentioned below are the 10 types of behavioral emails you can automate:

• Welcome/On boarding
• Browse abandonment
• Recommendations
• Product review requests
• Replenishment/re-orders
• Password renewal/reminders
• Free Trial expiry
• Cross-selling
• Purchase anniversary
• renewals Re-engagement.

How should I make customers read through my email?

Very First thing you should do is understand the demands and expectations of customers. Include their needs in your Email which will make your Email loud as well as readable.

How will my sale hike with an email marketing campaign?

Email campaigns can make your sales hike, Try to inspire and engage the audience towards investing their money in your brand/ products. Create an email with influencing content and visually strong images (a picture which convey strong message about the product) that helps the customer connect emotionally and rationally.

What should be the frequency of sending emails?

Sending email once in a week helps to create your existence in customer’s mind. Twice or thrice a month develops a connection and doesn’t create a annoyance. But, when you send emails two times a week it creates nuisance. Frequency of Email varies from industry to industry and you need to keep testing in order to know what works best for your brand.

How do I design an attractive email?

Use strong images, animated graphics that pull customers attention. Don’t use too fancy font types, font colors, and font sizes. This marks a good readability. Depending on the context of your emails, Bold colors should be the first preference.

  Email Marketing Basic.

• Using Email in your marketing Mix.
• Becoming an appreciated email sender.

  Building an Email list.

• Asking for permission.
• Collecting informations.
• Offering the incerntive to increase the Signups.

  Designing an effective Marketing Email.

• Deciding on a Format.
• Branding consistently.
• Creating the Layout.

  Making your email content Valuable.

• Including links.
• Creating the valuable information.
• Sending the valuable offers.
• Writing an effective call to action.

  Creating Effective form address and Subject Lines.

• Setting up the form Adaress.
• Writing effective subject lines.

  Combining Email with social Media and Mobile Devices.

• Adding the social features.
• Creating the Mobile Friendly design.
• Including the Mobile call to action.

  Maximizing your email campaign results.

• Managing bounce and blocked email.
• Avoiding getting caught by filters.
• Evaluating Click through rate.
• Tracking non click response.
• Automating your email marketing.

E-mail marketing is still an important part of any marketing planning and strategy, DIDM covers this segment by implementation email marketing tools and focus on practical session approach so over come the major challenge of email marketing.

In E-mail marketing there sare some basic mistake done by user and its create some common problems which can be rectify and solve at your end while using this type of marketing.

Some major common problems are :

1. Delivery Rate Issues

Outcome :- Successful delivery to our audience with right approach so that mail should be delivery as a percentage of data size.

2. Low Open Rate of mail

Outcome :- Low open rates of any mail is major challenges so we can over come this problems by testing our mail specially our mail subject line and by doing this you can find the right subject line that better resonates with your target audience.

3. Low Click Rate Issues 

Outcome :- Low click rates, In this case always check your content alignment using what I like to call “The Girl Friend Test.” If you are about to send something to your girl friend and your girl friend wouldn’t love it, please don’t send it, its a rethink process !! same time you can also check your call to action. Is it clear mention or not ? Don’t mention too many call options and also check does it work on your mobile or not ??

4. Maximum Unsubscribe 

Outcome :- Maximum unsubscribes then check your subscription process whether it going right way or not and also find out that, How are people getting or enrolled itself into your list? Do they all know about the things what they will receive from you, how often, and when?

5. High Rate of SPAM 

Outcome :- Also, High Rate of SPAM is also same as high rate of unsubscribes, consider segmenting your list. Relevancy is the key to email success, so think about sending more specific emails to smaller list segments.

6. Low Active & Limited Post-Click 

Outcome :- For low active ratio & Limited Post - Click is telling you that consider sending a re-engagement campaign to get people loving your email again, It’s either your content is not relevant as your subscriber list or may be fault in your landing page or action button and its just misleading the clients.

There are many way to achieve your marketing target through email and over come your basic challenges of your common problems. In DIDM E-mail Marketing Modules we are focus on this type of challenges and give you practical approach during the training session.

Focus Points are :

  Best way to integrating email tools with other email data systems.

  Improving right target audience deliverability.

  Retaining and growing clients or subscribers.

  Email also very important part in funnel sales - Its come with email for funnel optimisation.

  Reducing Spam Complaints and increasing open rates.

  How to get best ROI through email marketing and also help to Improving click-through Rates.