DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers E-commerce Marketing module in each & every segment of digital marketing training program - Email Marketing is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. E-commerce Marketing help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing.

For any business large or small, not to be have an e-commerce strategy is a big mistake. The e-commerce industry is a force that no investor can afford to ignore. For E-commerce or Electronic commerce the most important thing is trust.

Ecommerce Marketing is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

E-commerce is commonly used to define the term selling or purchasing any goods or services online through monetary transactions. Today the world is 80% Digital and the ratio of 20 is going to cover it soon. Now we don’t say technology is getting advanced we say, we are being Digitalized. We have adopted many ways of digital in our daily lives. For eg: A user subscribing to a Netflix plan or we place our food order online, all of these comes under the banner of e-commerce.
Mentioned below are the four most commonly used e-commerce business models that facilitate trade or operation between a buyer and seller.

. 4 Types of E-Commerce Business Models

Business to Consumer (B2C): In the B2C business model, i.e., Business to Consumer, In this Model you directly sell your product to the end user. We apply B2C in our daily life. When the consumer of the product directly buys is considered as B2C. You complete B2C transaction every time when you make a transaction like buying a grocery, watching a movie or get a haircut. In recent Years the survey showed that B2C graph have raised as people directly go digital to shop their product.

Business to Business (B2B): B2B refers to selling of product from one Business to other. As the name applies Business to Business, this means the company markets its product directly to other Businesses. In e-commerce trends online B2B stand on the second platform, as the people catch up more with traditional B2B model. The problem lies in Price Negotiation. While Some Business has adapted this online method with regards to sales representative who often get special discount offers for ordering in bulk.

Consumer to Consumer (C2C): C2C markets provide a new platform to allow customers to interact with each other. Traditional markets had business to consumer relationships, in which a consumer directly trades with Business in order to buy a product or service. Whereas In customer to customer markets, the business provides you with an environment where customers can buy or sell goods or services to each other. A common example for C2C is an online action, where one consumer publishes or post their product and other consumer bids to purchase it.

Consumer to Business (C2B): In C2B electronic-commerce business or e-commerce takes place when the customer offers value to a business. Online portals or websites that provides the facility of freelance services is one great example of the C2B business model.

Ecommerce Marketing refers to the making of  Promotional strategies or tactics in order to navigate the traffic towards your online store, & convert traffic into paying customers and retaining those customers post purchase.

A loud marketing strategy can help you build trust towards your customer, increase your brand value, build brand awareness and create potential revenue by increasing sales.

E-commerce marketing as a whole works on three basic rule that are mentioned below.

• Creating Awareness about your ecommerce store.
• Driving traffic to the store.
• Converting visitors into paying customers.

Creating Your E-Commerce Marketing Strategy.

1. ANALYZE YOUR CURRENT POSITION.

• Analyze your competitors and see what they are doing best.
• Weigh yourself with your best competitor.
• Try to find out why your competitors are doing better than you.

In order to make your business strategy strong and powerful the first step is to analyze which of your foot in the business is strong and where you are lacking down. This research will help you architect your marketing plan accordingly. This plan will help you strength your weakness and make you step forward.

2. SET AN OBJECTIVE FOR YOUR E-COMMERCE BUSINESS.

• Set a numerical target for.
• Revenue to be achieved.
• Profit to be achieved.
• Amount to be spent on marketing.
• The amount to be spent on resources.
• Amount to be spent on business expansion & innovations.
• Number of people your website need to reach.

In order to achieve your targeted goals or objectives make a note of all the things you required. Setting up goals will make you see you path clear and give you the view of where will you stand by the end of the year. Invest your funds and man power on a right place and at a right time so that your management don’t go wrong and every factor of your business is covered and your profit is doubled. Make sure while you are designing your strategies consider all the factors that can go wrong.

3. MAKE YOUR WEBSITE EASY TO USE.

Your E-commerce website should be easy to navigate means all the products you are offering to customers should be placed in such a manner that it is easily traceable. Your website should be user friendly.

Colors used for your e-commerce website should be pleasant and soothing to your eyes. Make minimize use of your dark colors. And try to keep the colors same for all your website pages

Every page should have a popup menu on the top as the user can select and switch to other page. Make sure that all your category should have a link to share.
To be more descriptive your menu cart should have all the filters and adjustment that your customer demand, All you pages should lead to the final pages where customer can place a order.

We Create Brand Awareness through SEO, Targeted Advertising and re-marketing, all of this is possible in one go with Digital Marketing & E-Mail Marketing. If you are not a Email marketer than you are missing on something which is very much updated and properly organized strategic tool for your business in order to reach wider audience and strengthen your brand-consumer customer relationship.

Others Benefits of email Marketing is that it makes your ROI tracking easy. Email Marketing software has its own advancement and various preferable features as it makes everything traceable in just one go. You can acknowledge who is visiting your site, who is the active participant of your market, & who is reaching your sites with the emails sent by you.

And the added advantage to it is that the ROI is usually very high as we don’t invest money in ad behind emails to get them to the correct audience like we do in forms of marketing because the emails you have are the ideal customers as they themselves have granted you the permission to keep them informed via mails. This Marketing makes it the cheapest way of marketing along the strategic tool of communication with all customers in one click.

With the advancement of technology major percent of the people open their mail services through smart phones such as mobile devices. So if you consider switching to the email marketing so there won’t be any big change to be made in your marketing technique and to your system.

Email Marketing is as same as SMS marketing but with E-Marketing you can reach to the desktop as well as smart users both on real time. & Emails are less bothersome when compared to the SMS or any text messages received from the companies.

4. THE SMART USE OF SOCIAL MEDIA PLATFORM.

In this new technical error, social media marketing has emerged as a platform that can give good exposure to your brand also helps to make people aware about your brand and engage them to your online store. Face book and Instagram are the platforms chosen by customers for direct marketing of products whereas platform like LinkedIn can emerge as making professional contacts. Regularly posting on social media pages with relevant content & pictures can explain about your product and services to customer in brief.

It provides you with the feature to interact with your customers to comment on your posts, follow social media groups where e-commerce business owners are involved. To spread a word about new product or service launched you can even run context and announce give aways.

5. THE SMART USE OF SOCIAL MEDIA PLATFORM.

When it comes to e- commerce marketing SEO is the option which you should always opt for. Search engine optimization or SEO will rank your website organically high on search engines if customers can’t find your website on Google’s first page you will never make potential sales, SEO will make your website rank high and get visibility.

Make sure you recognize the right keywords for your website while optimizing for search engines make use of those keywords enter your content.  Adding descriptions and proper titles will make you go green. To make search engine friendly your website needs on page as well as off page optimization, investing time in SEO for e-commerce website can never go to waste.

  What is E-commerce?

  Top E-commerce sites far and wide.

  Ecommerce situation in India.

  How to do SEO of an e trade site?

  Why you require a strong E-commerce advertising system.

  Right E-commerce promoting methodology.

  What are shopping ads?.

  Getting started with shopping campaign.

  Adwords setting and account linking.

  Google merchant centre setup.

  Google shopping policy overview.

  Setup feed.

  Utilizing affiliate showcasing to advance your E-commerce business.

  Case studies on E-commerce sites.