DELHI INSTITUTE OF DIGITAL MARKETING - DIDM, covers Content Marketing Module in each & every segment of digital marketing training program - Content Marketing is major segment module in Master In digital marketing, Advance In Digital Marketing and Customised In Digital Marketing Course both Online and In-class Mode of digital marketing training program. Content Marketing help you out in your small & medium business segment and same time give you opportunities to get good job in the field of digital marketing. you can learn Content Marketing module or training in your near by location South Delhi, North Delhi, West Delhi, East Delhi, Noida, Gurugram (Gurgaon) and you can choose one of our multiple location - Dwarka, South Campus, Kalkaji, Preet Vihar, Pitampura, Noida, Gurugram.

Content Marketing Course is just one of the 50+ modules that you will learn in Master in digital marketing training program in DIDM.

  Ice Breaker for Digital Marketing Overview

  Digital Marketing Strategy

  Web Designing with no codes

  Practical Approach

  Email Marketing

  Inbound Marketing

  Search Engine Optimization (SEO)

  Google Webmaster Tool

  Search Engine Algorithms

  Local Business Listning

  Google Analytics

  Content Marketing

  Competitors Analysis

  Social Meda Marketing

  Video Marketing Fundamentals

  Media Buying & Planning

  E-commerce Marketing

  Mobile Marketing

  Optimization Converstion Rate

  Google Adwords

  Online Display Advertising

  Online Reputation Management (ORM)

  Creating Marketing Strategy

  Lead Generation for Business

  Live Practical Session

  Case Study Discussion

  Digital Marketing Interview Preperation

  Blogging

  Adsense

  Affiliate Marketing

  Freelancer Pushups

  Black Hat Techniques

  Search Engine & Social Marketing Parameters

  Remarketing Concept

  Other Modules

As the speed of Internet and technology is increasing, the dependency of people on the traditional market has decreased. People are moving towards online shopping. With the growing demand of online marketing, Content has started gaining popularity. Content is nowadays the king of online marketing world today. Due to the growing demand, it helps many businesses to expand their reach and gain uniqueness on an online platform of business. Content plays a very crucial role in digital marketing. Content in content marketing refers to inform, deliver, promote, request and urge people to become their pay customer by reading their content in the form of emails, social media, websites and etc. Every content writer design their words and ideas to voice their brand for which they are working. Content Marketing is the backbone of communications. Content is the reason your website attract people.  

The content writer pens down the information about your businesses, products, services, industry, employees & etc. that helps you to gather more & new customers. If your company is lead based then your content can be beneficial for you as it can attract new customers and urge them to make additional sales on your sites. Creating content is the best tool to give bounce to your sales.

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In general term content can be described as any form of graphical, textual; pictorial that facilitates communication or an interactive session between customer and your website. Content makes your website powerful and invite users. One big major reason of getting new customers is content. Content can make you fly high. If your page is a parked site i.e., the default setting after you buy a domain name-you will not attract traffic and it won’t do well for your business. 

If you are employed or working for a retail business you earn customers by making additional sales on your site. & if you work in a lead based industry, you earn those customers who are making a connection to you through your website. 

Both of the above methods work well for the growing business or businesses which are in process. These methods help you nourish them or tailor them according to your targeted audience. There are many reasons underlined why content is considered as a most important tool of digital marketing. But do you ever think why content is so important? The answer to this question is listed below:
 

When your site is interactive, your customer has a reason to pay visit to your site, learn about it and become you potential customer. Your content should be simple, memorable, inviting to look at and pun intended i.e., should be fun to read.  We have mentioned seven major reasons why Content Marketing is important. Looking at each of them individually will make you learn more about content in digital marketing.

Content informs your Audience:

Content helps you inform audience or readers about your business and industry. It gives answers to your questions or any of the queries that occur in the minds of your customers. As an Example, a local bank may have a page on their maintained site called, “What is a Mortgage?” to make your first time buyers understand what is involved in the process of purchasing.  Your content is not restricted to a particular time.  Your content holds a power of keep making your customer understand and learn your policy day by day, week by week, year by year.  With no extra charges and being so cost effective. 

Take an example of writing an article for a mobile company or a website that sells mobile phones, Your content will likely remain on that websites for long and will maintain spreading valuable words after months of publishing it.

Content in itself holds a major reason of why company should start using content marketing, Your content talks with your customers. Content offers more advantages that a company can enjoy and earn profits and valuable customers.
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Content Ranks in Google:

Google is considered as one of the biggest and the largest search engine. A search mentioned that Google answers more than 1 trillion queries in a year which include users all over the world. Every human now browse Google to search or research about your industry. As a result creating an ideal and unique content for your website it the best and the most economic way to reach your customers.

Before getting stated, do the detail research about the keywords that will guide you to reach and attract your targeted audiences. Once you get to know the details, you are more eligible to attract the qualified readers to your sites. While using those you can create a good traffic and optimize it for search engines to rank high.  

You should always include Call to Action (CTA) at the end of the each page to encourage and motivate your customers to become potential buyer and bring new leads
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Earns Links From Another Site:

Content is the most powerful tool of digital marketing as it brings people and traffic to your site. Content helps you to earn links from other sites. Links are considered as one of the most important tool, earning links is like you earn the vote of confidence in the eyes of Google. Your site will rank higher with each number of votes. Creating different pages of content, Gaining more links from other sites and putting them all together on Google will help you to rank on the top of the first page on the same day you publish them. Long Tail keyword is the key to your lock here. To make your page rank higher on search engine, Long tail keyword is something you should always focus on. This is some easy technique to get yourself placed on the first page of search results and earn more links to your site.

Content is shareable on Social Media:

Social Media are now the most preferred marketing campaign site of ever business. Social media allows every sort of business to come and advertise here, It creates no boundaries. 
 

Facebook , Instagram and Twitter are the two big platforms in social media, but people also advertise on LinkedIn, Pinterest, Tumblr, Instagram, and Snapchat. All of these social networks can help you promote the content from your site.
 

INSTAGRAM: Marketing on Instagram is entrancing. Instagram allows you to share content in the form of photos, stories & videos. The most common type of post on instagram is Image Post. When a post a variety of images, you engage your followers and tell them about how diverse you are. 
Instagram is all about getting creative, Creative content on your page can engage followers.
 

TWITTER: When we talk about Content Marketing, Twitter should be on the top list of your Marketing Strategy. You should approach Twitter with a powerful plan of action. Understanding Twitter and how it works to invite your customers is always the key to your success on twitter. Once you decide your plan of action, it is easier to convince your audience. 
 

FACEBOOK: Content Marketing on Facebook refers to creating a facebook page and using it actively as a medium of communication and to invite other customers. Facebook grants you with many privileges as it allows you create individual profiles and business pages for your company or organization.
Facebook Pages of the company are often linked with their websites, your facebook page and website should reflect some of the same information in order to maintain familiarity. A business page on facebook is easy to search. The basic difference between a personal profile and a business page is that you cannot invite friends on your page; you get fans as followers on them.
 

  What is Content Marketing?
Prologue to substance promoting
Target of substance advertising
Content promoting 7 stage system building process
18 sorts of substance with illustrations
Step by step instructions to compose extraordinary convincing substance
Keyword research for substance thoughts
Streamlining content for web crawlers
Talking about power blog
Steps towards creating power blog
Approaches to adapting power blog
Instructions to Market your Content
Significance of secon client
The most effective method to expand secon client
Understanding online influncers
10 approaches to interface with online influncers
35 one of a kind approaches to compose attractive features
Case study on content marketing.